Digital Marketing Strategy Tip #4 – The “Siloed Shipwreck”: Why Your Marketing Fails When Your Channels Don’t Talk
the “Siloed Shipwreck.”: Why Your Marketing Fails When Your Channels Don’t Talk When SEO, ads, and email don’t communicate, your […]
Digital Marketing Tip
Digital Marketing Strategy Tip #3 – The Dilemma of Retargeting
For years, digital marketers have been like clumsy detectives. A prospect would visit our website, and we’d slap a tracking […]
Digital Marketing Strategy Tip #2 – We are Good for Now! – The Dangerous of Good Status
Imagine you’re the captain of a ship, and the wind is perfect. Your sails are full, the current is in […]
Digital Marketing Strategy Tip #1 – The Most Valuable Insights Arise from Non-Converted Customers
While we often excel at understanding the reasons why our converted customers (~3%) loved our website, it’s crucial to consider […]