The “Sunk Cost” Cemetery: Knowing When to Kill Your Darlings
One of the most dangerous psychological traps in digital marketing is the sunk cost fallacy. You spend three weeks conceptualizing […]
The “Attribution” Delusion
If you look at your Facebook Ads Manager, it will proudly tell you it generated $50,000 in sales this week. […]
The “Performance Plateau”: Why Your Ads Stop Working (And Why Brand is the Fix)
Every business hits a wall. You launch a campaign, the ROAS is amazing, and you scale up. But after a […]
Digital Marketing Strategy Tip #6 – The “Discount Addiction” Cycle: Are You Training Your Customers to Wait?
It feels incredible to send out a “Flash Sale” email and watch the revenue spike. It’s an instant dopamine hit. […]
Digital Marketing Strategy Tip #5 – The “Leaky Bucket” Syndrome: Stop Filling, Start Patching
Picture a business owner standing next to a bucket, frantically pouring water into it with a massive hose. The water […]
Digital Marketing Strategy Tip #4 – The “Siloed Shipwreck”: Why Your Marketing Fails When Your Channels Don’t Talk
the “Siloed Shipwreck.”: Why Your Marketing Fails When Your Channels Don’t Talk When SEO, ads, and email don’t communicate, your […]
Digital Marketing Strategy Tip #3 – The Dilemma of Retargeting
For years, digital marketers have been like clumsy detectives. A prospect would visit our website, and we’d slap a tracking […]
Digital Marketing Strategy Tip #2 – We are Good for Now! – The Dangerous of Good Status
Imagine you’re the captain of a ship, and the wind is perfect. Your sails are full, the current is in […]
Digital Marketing Strategy Tip #1 – The Most Valuable Insights Arise from Non-Converted Customers
While we often excel at understanding the reasons why our converted customers (~3%) loved our website, it’s crucial to consider […]